Catalysts — events you can calendar, not hopes
The street's pitch template asks for catalysts: the events that would surface the value the thesis describes. The honest version of that section is stricter than the street's: a catalyst you can put in a pitch carries a date, and its outcome lands in future filed or official evidence you could later check.
Below are four candidate catalysts. Select the genuine ones, and say what disqualifies the rest. One class of candidate is excluded from this product outright — anything phrased as where the price should go — and that exclusion is part of the lesson.
Two tests, both required: a date you could put in a calendar, and future evidence — a filing or an official release — that will record the outcome. A sentiment shift has neither. A price expectation is a prediction, and an analyst's pitch here never makes one.
| Revenue FY2025 | 416,161 |
|---|---|
| Cost of revenue FY2025 | −220,960 |
| Gross profit FY2025 | 195,201 |
Apple Inc. 10-K (FY2025, period ended 2025-09-27), accession 0000320193-25-000079, via SEC EDGAR
Educational use only — not investment advice. Figures come from public SEC filings; Echelon teaches you to analyze data, it never recommends buying or selling any security.